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About Nancy's Knit Knacks:
Who we are
We are a family owned and operated business. Nancy Shroyer, our founder,
started Nancy's Knit Knacks as a sole proprietor in 1998. Sales grew
steadily for the next two years as Nancy added new products. Then in 2000,
her husband, Bob, joined her and they formed Nancy's Knit Knacks LLC, a
North Carolina Limited Liability Corporation.
Nancy's initial product
line consisted of small laminated Knit-Kards which contained some
proprietary information (such as the Long Tail Cast On Knit-Kard) as well as
quick and ready reference info that was already in the public domain. The
secret to these products was the fact that they were concise, highly
functional, and portable. They quickly grew to 10 different Knit-Kards and
to a larger 3x5 size.
After that, many different products were
developed and marketed. From knitting bags, Palm software, yarn meters, WPI
Tool Kits, etc.
NKK (as we began to refer to ourselves for short),
just kept pouring out new products at the rate of 3-5 per year, each and
every year.
These were not just simple notions, they were profound
inventions which had never existed before. They were always focused on
solving a problem for knitters and also Spinners. NKK quickly became known
for developing high quality solutions for fiber artists. It did not matter
whether they were made of wood, plastic, software, paper, fabric,
electronics, etc. NKK went after a solution regardless of the industry that
it had to interface with in order to produce the right solution.
After 9 years of operations and consistent annual sales growth, NKK has now
become the leading developer of high-end Ball Winding Systems in both manual
and motorized versions.
In 2009, we also introduced the first
electronic yarn meter for commercial use. This product will set new
standards for linear measurement in the fiber arts industry and others as
well.
With our upcoming swift/skein winder product, we will round out
our ball winding system product line.
American Made
NKK prides itself on using American made
products in its products whenever possible. Buying American makes sense in
so many ways, not least of which are shorter supply chains, improved and
more efficient communications, and of course, superior American labor and
engineering quality and know-how.
Speed is life
With our small size we can outperform larger companies who have much more
bureaucracy and politics involved in their decision-making processes. We
regularly conceive of a new product, develop it, and have it on store
shelves within 60-90 days. We are able to do this because of our strong
network of suppliers and designers and our strong desire to market new
products to the fiber arts industry that solve problems.
New Products are the lifeblood of any business
The problem is that many companies do not realize this fact. We do,
fortunately, and our customers can rely on NKK to develop products that will
solve problems and set new standards now and in the future. Experience
proves that most revenue for a successful business is generated by the sale
of new products. We carefully track revenue patterns and we know that
without new products, continued revenue growth would be impossible to
achieve.
That
is why we are always introducing new products that build on our existing
product line. The fact is, however, that this practice really benefits our
customer base because they can rely on NKK to continually introduce highly
functional and useful solutions.
Current Size and Outlook
We remain a very small company internally but utilize a large network of
world class suppliers, designers, and experts to assist in both the design
and manufacture of our products. We could never gather such a strong group
of companies and individuals under a single company name. But we gain
tremendous strength by organizing the work efforts and output of such groups
which ultimately manifests itself in the excellence of our product line.
The outlook for the future? More of the same. We will continue to
develop products which build on our current product line as well as take us
into new markets in the quest to provide solutions for fiber artists. Help
us to succeed by continuing to purchase our products.
Contact us for more info
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